This project followed GE Appliances as it attempts to reimagine itself — not just as a legacy manufacturer, but as a systems-level climate player inside one of the most saturated, price-driven markets in the world: home appliances.

Under CEO Kevin Nolan, GE Appliances was reinventing product lines from the inside out. Iy 2025, it was relaunching products ingrained with bigger solutions across energy, user behavior, and grid optimization—transforming appliances from static devices into climate-aware infrastructure.

The case explores how legacy incumbents can adapt in industries where customer habits, cost pressures, and tech friction make climate innovation slow. Through new partnerships, smart meter integrations, and an integrated Smart Home blueprint, GE Appliances was positioning itself not just as a vendor, but as a bridge between households and a decarbonizing grid.